The claims marketers make to nudge consumers towards their products or services are carefully selected and highly scrutinized. In a new editorial by Lang marketing prof Dr. Tim Dewhirst titled "Interplay of food and tobacco product descriptors as health claims" published in the British medical journal Tobacco Control, describes the modern yet deceptive marketing approach that tobacco companies are beginning to use to promote their products as being a healthier alternatives.
News related to marketing research
In this Toronto Star op-ed, marketing prof Dr. Timothy Dewhirst explores how the recent COVID-19 vaccine mandate announcements impact activities for children.
Research by Dr. Jing Wan explores the topic of anthropomorphism - the act of attributing human characteristics to a brands and products.
Lang Marketing prof Dr. Timothy Dewhirst explores the narrative surrounding the player's pain management during the NHL’s Stanley Cup playoffs.
Dr. Tim Dewhirst, Lang marketing professor writes on the rebranding of Cleveland's baseball team to the Guardians.
New research by Lang marketing professor Dr. Yuanfang Lin provides a seemingly counter-intuitive framework for understanding innovation.
Seven Lang faculty from a variety of disciplines will receive funding from SSHRC and NSERC to kickstart new research projects.
Marketing prof Dr. Timothy Dewhirst analyzes what works and doesn't work with the new CFL's Edmonton Elks name and logo in a Toronto Star commentary.
Marketing professor Dr. Tim Dewhirst explores how marketers are overlooking geographic variables when running digital ads.
Marketing and consumer studies professor Dr. Sunghwan Yi explores the factors that contribute to excessive, panic buying during the COVID-19 lockdowns.
When the COVID-19 pandemic first brought the world to its knees in March 2020, incidents of panic buying began to make headlines around the globe. From Brazil to India, hygiene products and grocery staples flew off shelves in record time.