Dr. Timothy Dewhirst says the black and blue “Next Gen” edition showed promise as a branding strategy by linking the team with patriotism and being seen as “Canada’s team" in his new Toronto Star opinion piece.
News related to marketing research
Marketing professor Dr. Timothy Dewhirst shared his thoughts on Donald Trump's new social media app in a commentary for the Toronto Star.
In a new study, Lang Marketing professor Dr. Sunghwan Yi explores new ways to subtly prompt students to choose more fruits and vegetables at campus dining facilities.
Marketing professor Dr. Sunghwan Yi and applied nutrition researcher, Dr. Paula Brauer, in the College of Social and Applied Human Sciences have been studying nudging with funding from the Ontario Agri-Food Innovation Alliance.
Lang expert faculty and graduate students comment on the business challenges and complexity of the 2022 Winter Olympic Games in Beijing.
A study by Dr. Sunghwan Yi from the early months of the pandemic found distress caused by COVID-19 sparked an increase in potentially addictive behaviours from compulsive shopping to overeating to gambling and gaming.
Professor Timothy Dewhirst contributes to the Toronto Star about how Starbucks and many other businesses have had to shift amid the pandemic.
Dr. Timothy Dewhirst offers his thoughts on Douglas Coupland's "Generation X" celebrating 30 years.
Dr. Timothy Dewhirst contributed a commentary to the Toronto Star about Canada's revised cigarette packaging regulations.
Professor Timothy Dewhirst offers his thoughts on the rebranding of Facebook in a new opinion piece in the Toronto Star.