News related to marketing research | Gordon S. Lang School of Business and Economics

News related to marketing research

empty shelves at grocery store

Imagined scarcity drives panic buying during COVID-19 pandemic

Marketing and consumer studies professor Dr. Sunghwan Yi explores the factors that contribute to excessive, panic buying during the COVID-19 lockdowns.

When the COVID-19 pandemic first brought the world to its knees in March 2020, incidents of panic buying began to make headlines around the globe. From Brazil to India, hygiene products and grocery staples flew off shelves in record time. 

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