December 10: Beware the Impulse Buy, CME Professor in local news

Sunghwan Yi, a University of Guelph marketing and consumer studies associate professor is profiled in the Guelph Mercury discussing his research about shopping habits and motivations. He recently received a $105,000 grant from the Social Sciences and Humanities Research Council, a federal government body, to study the differences between impulsive and compulsive shoppers, and what motivates excessive shoppers.