Nov. 19: Professor Sunghwan Yi quoted in article on email marketing and overspending | Gordon S. Lang School of Business and Economics

Nov. 19: Professor Sunghwan Yi quoted in article on email marketing and overspending

Posted on Tuesday, November 19th, 2013

In this article from the National Post, Professor Sunghwan Yi comments on how people can avoid overspending when tempted by special offers from different companies. Dr. Yi emphasizes the importance of a clear mind when considering marketing emails. Read "Beware, your inbox wants you to spend more than you probably should"

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