Oct. 30: Why is Canada missing out on the pumpkin spice craze? Prof. Sylvain Charlebois explains | Gordon S. Lang School of Business and Economics

Oct. 30: Why is Canada missing out on the pumpkin spice craze? Prof. Sylvain Charlebois explains

Posted on Thursday, October 30th, 2014

Photo of Sylvain CharleboisAccording to this article from the Toronto Star, there's a whole world of pumpkin spiced products that are unavailable in Canada. From Oreos to marshmallows to yogurt, pumpkin spice loving Canadians have to cross the border to take full advantage of this fall flavour craze. Professor Sylvain Charlebois explains that pumpkin spice "doesn't appeal to everyone". Also, Canada's population - and therefore number of pumpkin spice lovers - is much lower than the U.S.'s. Read "Why Canada misses out on the pumpkin spice craze."

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