Sept. 19: Professor Sunghwan Yi discusses impact of email and online promotions on compulsive shoppers | Gordon S. Lang School of Business and Economics

Sept. 19: Professor Sunghwan Yi discusses impact of email and online promotions on compulsive shoppers

Posted on Friday, September 19th, 2014

Photo of Sunghwan YiThe internet has done a lot to simplify our ability bank, communicate and, of course, shop. According to Statistics Canada, the value of online orders placed by Canadians rose 24 per cent between 2010 and 2012 to $18.9 billion. Now buying almost anything is as simple as entering your credit card number and clicking the purchase button. So how does this affect compulsive shoppers? According to Marketing and Consumer Studies professor Sunghwan Yi, the constant barrage of online and email promotions can be overwhelming and give the impression that money is being saved, when that is often an illusion. Read "Are you a compulsive shopper?".

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