The vision of the institute is to:
“be the sought, referenced and intellectual home of sport business research in Canada, and the choice of doctoral students, media organizations, thought leaders and international collaborators in the field.”
The institute is diverse in its nature and globally focused on its research, impact and membership. The primary mandate of the institute is to collaborate with academics and industry from across the world to produce peer-reviewed and industry-impacting research of the highest quality and be recognized as a place where future scholars in sport business are trained. The work, membership and application of the institute will seek equity, balance and relevance to all genders, diverse groups, indigenous peoples, and persons with a disability.
A primary mandate of the institution is to connect the University of Guelph to industry experts and academic leaders who are seeking to advance the Canadian sport landscape and act as a “think-tank” to tackle the challenges that sport leaders face while trying to build a sustainable sport system, while positively supporting the five pillars of the University of Guelph’s Strategic Framework.
The institute endeavours to fulfil the University of Guelph’s mission to “improve life.”
Assistant Professor in the Gordon S. Lang School of Business and Economics, Foti received her MBA from EDHEC Business School, France and a Doctorate from the University of Bradford, UK. Her body of research largely focuses on ethical decision making, sustainable consumption, and social marketing and has been published in several peer-reviewed journals and featured in the Globe & Mail, CBC, and CTV News. Prior to her academic career, she worked in both the food and energy industries, helping brand sponsorships campaigns at the 2010 Winter Olympics and the 2012 NHL All-Star Game. She is as a former varsity rugby and ice hockey player and has also competed at the national level with ball hockey at three ISBHF World Championships.