Guelph Students Crowned Canada's Next Top Ad Exec
Kennedy Crawford and Alyssa de Hoop not only won the title of Canada's Next Top Ad Exec, but were also each awarded a brand-new 2013 Chevrolet Cruze as the winners of this national advertising and marketing case competition. Run by McMaster University's DeGroote School of Business, Canada's Next Top Ad Exec (CNTAE) challenges students across Canada to create a marketing campaign for a new Chevrolet vehicle. The top ten teams were brought to Toronto last night to pitch their ideas in front of a panel of 25 high powered industry executives.
Both third year students, Kennedy (marketing management major) and Alyssa (studio arts major, marketing management minor) competed against business undergrads, undergrads completing a business minor and MBAstudents from across Canada. Congratulations to Dylan Palmer (MSc) as well who was awarded $1,000 for second top campus account manager.
According to their website CNTAE's mission is to establish a bridge between industry and universities through the transfer of expertise, mentorship, and career opportunities in the fields of marketing, strategy and communications. CNTAE is an opportunity for students to network with top marketing professionals and obtain internships in the marketing and communications field.