The Department of Marketing and Consumer Studies would like to congratulate MSc. in Marketing and Consumer Studies Student, Jennfier Alvarado, on successfully defending her Master's Thesis "Are you a Lover or a Hater?: The Impact of the Brand Polarization Marketing Strategy on the Miracle Whip Facebook Brand Community". Jennifer's thesis explores the phenomenon of brand polarization.
The Department of Marketing and Consumer Studies is proud to announce that University Professor Emeritus Anne Wilock, has been acknowledged and awarded a merit for Safety Standards by the CSA Group. The Guelph Mercucy reported on June 17th, 2014 that the CSA honoured Professor Emeritus Anne Wilcock for the work she has done to ensure Safety Standards.
The Department of Marketing and Consumer Studies is proud to announce our most recent Graduates, Kewen Chen and Fangzhou Xu. Associate Professor May Aung proudly attended the University of Guelph's Convocation Ceremony on June 10th, 2014 to support these graduates. Kewen graduates from the Department's Graduate Diploma and Fangzhou graduates from the Master of Science Program. Also successfully achieving the Master of Science Degree was Neesha Mathew.
Associate Professor Brent McKenzie recently met with John Morrison, Canadian Ambassador to Estonia, Latvia and Lithuania, and his staff to discuss potential research collaboration in the area of Canadian business development.
MCS student - and soon to be graduate - Chelsea Galoni is about to take a huge step forward in her academic career. As she prepares to graduate with her commerce degree at the University of Guelph, she is also preparing to start her PhD at Northwestern University.
For the fourth year, the Department of Marketing and Consumer Studies is pleased to sponsor workshops on structural equation modeling. This year, the five-day workshop has been split into two three-day workshops that will run from 9 am to 4:30 pm each day. This allows us to deliver more content while at the same time providing participants with better flexibility with scheduling and choice.
Workshop #1 is scheduled for May 30, 31, and June 1 and Workshop #2 is scheduled for June 13, 14, and 15. Early-bird registration deadline is Friday, May 16.
Our Real Estate and Housing program is once again receiving recognition.
Prof. Avis Devine, Marketing and Consumer Studies, has received a prestigious international award for her research on residential and sustainable real estate. Read more in
At Guelph.
Sunday's super bowl game is a battle of the brands. So says Marketing and Consumer Studies professor Dr. Tim Dewhirst, featured in the University of Guelph news release.
