Students Pitch Ideas to Gryphon’s Den

Teaching Innovation: Panel of experts will evaluate best entrepreneurial venture By Teresa Pitman Tuesday, November 20, 2012

At Guelph presents this story as part of a series that highlights University of Guelph leadership in teaching excellence and the scholarship of learning.

You’ve seen Dragon’s Den on TV: people pitch their products then brace themselves for the often-scathing comments from the judges. But they keep their fingers crossed that their concepts will find favour with at least one of the investors who host the show.

University of Guelph professor set to plot vodka trail

November 13th - MCS professor Brent McKenzie; First came the hallowed whisky trails of Scotland. Closer to home, the wine trails in southern Ontario and British Columbia’s Okanagan Valley followed. Now, the small European country of Estonia is eyeing its own claim to fame — a world-renowned vodka trail — thanks to Guelph researchers. While visiting Estonia, U of G marketing and consumer studies professor Brent McKenzie observed the strong connection Estonians have with vodka.

Why Dirty-Looking Money Makes Us Spend More

November 9th 2012 - MCS Associate Professor Theodore Noseworthy and professor Fabrizio Di Muro of the University of Winnipeg, explored how spending behaviors are affected by how money physically looks. The results found that people are driven to spend old or grimy bills more readily than newly-minted ones. Full article featured in Time Magazine.

Survey Takes Pulse of Guelph Business

November 2 - "Article from the Guelph Tribune" City hall and the University of Guelph will conduct a survey of local businesses starting this Monday, with the data to be used in creating new initiatives to boost local prosperity. Graduate students from the U of G’s College of Management and Economics will carry out the local business engagement survey from Nov. 5- 30. Survey interviews, conducted over the phone or in person, should take about 30 minutes to complete, a city hall news release said.

Students Compete in Gryphon's Den

November 22 - Fourth year students in the Marketing and Consumer Studies’ Entrepreneurship course will be putting their pitching skills to the test in the first ever Gryphon’s Den event on Thursday, November 22 at the Library. The MCS*4100 Entrepreneurship course teaches students to think and act like an entrepreneur and begins with the creation of business models (as opposed to business plans) and ends with 12 groups of students pitching a new product or service idea.

Prof Studies Pricing Strategies - what makes consumers open their wallets?

October 10th - Sergio Meza, MCS Faculty Member; You’d have a hard time finding a grocery store that doesn’t carry store-brand products these days. Usually, they are lower-quality than the national brands, but they are also less expensive, so many shoppers will choose them over the pricier competitors. But the store brands and national brands may not really be on a level playing field, says marketing professor Sergio Meza. “The retailer is in charge of pricing for both the national brands and the store brands owned by the retailer.

Canadian Consumers Need Transparency

October 9th - Sylvain Charlebois MCS faculty member comments on food safety systems in Canada. Article featured in the Ottawa Citizen. In the wake of the XL Foods tainted meat outbreak, the general consensus among politicians and union leaders is that Canada should retain the services of more federal inspectors in order to elevate the quality of our food safety systems, arguing that this is only way to effectively reduce the number of future outbreaks.

Shame A Key Risk Factor For Compulsive Buying, Study Shows

September 20th 2012 - If you find yourself spending far too much time and money shopping, you are not alone. However, unlike shoppers with a mere penchant for impulse buying, pathological compulsive buyers often experience considerable distress after shopping, not just pangs of guilt. Seven per cent of compulsive buyers in America suffer from underlying chronic shame, says marketing and consumer studies professor Sunghwan Yi. The complete article on the University of Guelph webpage.

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