Blog | Gordon S. Lang School of Business and Economics


April 18: Marketing Professor Comments on Campaign Signs

Branding and packaging expert Tim Dewhirst, a faculty member in the Department of Marketing and Consumer Studies, discusses how the use of colour on election signs is used to build political brands and win votes.  His comments can be found in the Guelph Mercury

April 14: U of G Hosts Talk by Economist

Economist Marie Claire Villeval will discuss “From Freakonomics to Neuroeconomics: The Role of Incentives” at the University of Guelph April 19. Hosted by the College of Management and Economics, her talk will take place in Room 300 of the Macdonald Institute at 3 p.m., and is free and open to the public.

April 11: MBA Alumni Creating Sustainable Food Sources in the Southern Sudan

University of Guelph MBA graduate Robert Boyer puts his love of agriculture together with a shrewd business sense to bring a much-needed harvest to struggling communities in Southern Sudan. As Chairman of the Jebel Lado Project, an initiative of the Canadian Economic Development Assistance for Southern Sudan (CEDASS), Boyer leads a team of dedicated Canadians working to develop the first mechanized farm in the region.

April 8: CME Staff Member Returns to Nepal

When it was announced that Frebis Hoffmeyer, Assistant B.Comm. Program Counsellor in the College of Management and Economics, would be a Leave for Change volunteer from the University of Guelph, Raja Khanal was one of the first people to contact her. The two had never met, but Raja, an expatriate Nepali engaged in PhD studies at the University of Guelph, was offering his support to help Frebis prepare for her volunteer assignment in Kathmandu, the capital city of Nepal. That was in 2007.

April 6: Department of Economics Gets a New Name

The Department of Economics has a new name. The University of Guelph Senate voted Monday to change the name to the Department of Economics and Finance. Chair John Livernois says the name change more accurately reflects the teaching and research that are done in the Department. It’s also important for the public profile of the College of Management and Economics (CME), he says. CME houses business-related programs, and finance is one of the major fields of study at any business school.

April 5: Winner of the Course Evaluation Campaign Announced

The College of Management and Economics, with significant help from the College of Management and Economics Student Association (CMESA), recently completed a successful campaign to raise awareness about the importance of course evaluations and provide students with an opportunity to complete them. Approximately 200 students participated in the campaign and had their names entered in to a draw for an iPad 2.   The lucky winner was BComm (Accounting) student Monica Bassilious.

April 4: First Annual CME Trading Simulation a Success

CME hosted the first annual CME Trading Simulation competition on Saturday, April 2. The event was a huge success. Twenty-nine teams took part from eight different universities. The competition was created to provide students with the opportunity to compete in a daylong trading simulation, gain valuable experience, and network with industry professionals.   The students were joined by faculty members, as well as a few recruiters, an executive member from Burgundy Asset Management and the CGAs.

March 30: App Makes Vegetables Easier to Swallow

An app a day keeps the doctor away. That’s the goal of a new app that will send easy-to-prepare vegetable recipes to smartphone users in the hope that these delicious dishes will get them to eat more greens. Canada’s Food Guide recommends that adults eat seven to 10 servings of fruits and vegetables daily.

March 30: Hotel’s top floor was a spy post

Marketing and Consumer Studies Professor Brent McKenzie, an expert on the retail and service sectors of the Baltic states of Estonia, Latvia and Lithuania, recently visited Tallinn, the capital of Estonia.  He comments on the controversial role of Soviet-period themed tourism in Tallinn in the Guelph Mercury.  Read full article

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