Featured Research | Gordon S. Lang School of Business and Economics

Featured Research

Supermarket Shelves

What does the heart symbol mean on food and beverage packaging?

Need to know:

Many brands will use a heart shape on food or beverage packaging, which often leads consumers to believe that the product is heart-healthy.


Health claims on packaging must meet regulatory guidelines, but the heart symbol has multiple meanings.



male and female employees standing

Improving the gender wage gap | Miana Plesca

Need to know:

Men still outnumber women on the public-sector "Sunshine List" 



A factor behind the wage gap in post-secondary institutions is that women quit before achieving tenure due to the impact of raising children

women holding a travel brochure

Improving destination marketing: New research aims to enhance the traditional tourism brochure

Need to know:

Brochures remain an important element in the marketing of tourism destinations across the world.

Researchers at U of G are using eye-tracking glasses to understand consumer behaviour and improve travel brochures.

Images are the most important element of a travel brochure to tourists, while ads make the brochure seem "less trustworthy."


barista foaming coffee in cup

How does the minimum wage increase affect employers and employees?

Need to know:

Ontario's minimum wage increase may result in more layoffs, and those who manage to keep their jobs may be faced with bigger workloads.

Passing the extra cost onto consumers would help employers afford higher wages only if it’s implemented industry-wide

The amount of notice an employee receives before a layoff varies based on industry.

How does fast-food advertising affect children?

Need to know:

Children are not always capable of understanding between fact and fiction in advertising.

Restrictions to fast-food advertising in Quebec resulted in a significant drop in childhood obesity.

Francophone children have a lower recall rate and brand preference vs. Anglophone children in Quebec.

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