Featured Research | Gordon S. Lang School of Business and Economics

Featured Research

SSHRC Spotlight: Dr. Louise Grogan

SSHRC supports postsecondary-based research, research training and knowledge mobilization in the social sciences and humanities. This SSHRC Spotlight series features U of G researchers in the College of Business and Economics who have received SSHRC funding this year.

SSHRC Spotlight: Dr. Philippe Lassou

Neighbourhood in Africa

SSHRC supports postsecondary-based research, research training and knowledge mobilization in the social sciences and humanities. This SSHRC Spotlight series features U of G researchers in the College of Business and Economics who have received SSHRC funding this year.

SSHRC Spotlight: Dr. Kurt Annen

Ballot box and globe

SSHRC supports postsecondary-based research, research training and knowledge mobilization in the social sciences and humanities. This SSHRC Spotlight series features U of G researchers in the College of Business and Economics who have received SSHRC funding this year.

Supermarket Shelves

What does the heart symbol mean on food and beverage packaging?

Need to know:

Many brands will use a heart shape on food or beverage packaging, which often leads consumers to believe that the product is heart-healthy.

 

Health claims on packaging must meet regulatory guidelines, but the heart symbol has multiple meanings.

 

 

male and female employees standing

Improving the gender wage gap | Miana Plesca

Need to know:

Men still outnumber women on the public-sector "Sunshine List" 

 

 

A factor behind the wage gap in post-secondary institutions is that women quit before achieving tenure due to the impact of raising children

women holding a travel brochure

Improving destination marketing: New research aims to enhance the traditional tourism brochure

Need to know:

Brochures remain an important element in the marketing of tourism destinations across the world.

Researchers at U of G are using eye-tracking glasses to understand consumer behaviour and improve travel brochures.

Images are the most important element of a travel brochure to tourists, while ads make the brochure seem "less trustworthy."

 

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