February 3: Prof. Tim Dewhirst asks, "What's in a Name? Super Bowl Edition," in today's Globe and Mail | Gordon S. Lang School of Business and Economics

February 3: Prof. Tim Dewhirst asks, "What's in a Name? Super Bowl Edition," in today's Globe and Mail

Posted on Friday, February 3rd, 2012

How does naming a sports team after a geographic region affect support for a team's brand? And what happens when that team no longer plays in the area it was named after? Prof. Tim Dewhirst explores this issue in his article in today's Globe and Mail.

News Archive