February 7: Industrial Brands at Work and Play in Super Bowl | Gordon S. Lang School of Business and Economics

February 7: Industrial Brands at Work and Play in Super Bowl

Posted on Monday, February 7th, 2011

Associate professor, Timothy Dewhirst, in the Department of Marketing and Consumer Studies, got into the football spirit as he explored the importance of team brands in the Super Bowl.  The 2011 Super Bowl is a classic “battle of the brands,” a matchup between meat packers and steel workers, between storied franchises with deep roots and legacies. Read full Toronto Star article.

 

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