Gain Insights | Corporate Connections | Gordon S. Lang School of Business and Economics

Gain Insights | Corporate Connections

international institute of sport business and leadership at Lang members

Give your organization an edge and tap into cutting-edge research from the Lang School faculty

Our faculty are experts in their field and explore how to apply theory to real-world business challenges – from Bay Street finance to the best way to lead people. Discover the specialized areas of the Lang School faculty research.

Gain insights into the sport business industry

Connect with the International Institute for Sport Business and Leadership

A global leader for advanced research in sport business and leadership, the vision of the Institute is to be the sought, referenced and intellectual home of sport business research in Canada, and the choice of doctoral students, media organizations, thought leaders and international collaborators in the field. Led by globally-recognized researcher Dr. Norm O'Reilly, the Institute is connected to the sport industry through its executive advisory board, chaired by the former vice-president of the International Olympics Committee, Richard Pound.

Learn more about the International Institute for Sport Business and Leadership


Big data and marketing analytics

Connect with the Marketing Analytics Centre

Lang's Marketing Analytics Centre facilitates research related to marketing analytics and consumer insights. The Centre's strategic objective is to engage academic and industry communities to foster leading-edge research and improve management practice on consumerism and marketing analytics. The centre hosts seminars and workshops to discuss relevant topics aligned with practitioner needs and assists in disseminating research findings in a timely fashion to those who can use them.

Learn more about the Marketing Analytics Centre


Better understand your customers or industry

Become a client of the John F. Wood Centre for Business and Student Enterprise

Put our talented and passionate students to work on your next business project or organizational challenge. Home of entrepreneurship at the University of Guelph, the John F. Wood Centre will work with you to develop a project plan and match you with a team of students who will deliver a comprehensive report detailing your project's objectives, findings, and suggested courses of action. We will match the student's strengths and major/specialization to your project needs.

Learn more about the John F. Wood Centre's Business Consulting Program


Investigate trends in the foodservice industry

Leverage Lang's Longo's Food Innovation Research Lab

Launched in May 2017, the Longo’s Food Retail Lab and the Schneider’s Research Lab are home to food retail research that enhances our understanding of consumer decision-making, consumption and reactions to food advertising. These labs were made possible through generous gifts from Longo Brothers Fruit Market Inc. and Schneider Foods. Resembling an actual grocery store with fully stocked shelves and check-out counter, the Longo’s Food Retail Lab utilizes eye-tracking equipment and cameras to gauge buyer behaviour patterns as consumers shop. Researchers explore a number of areas including how consumers value and learn about different foods, and their decision making when purchasing and consuming foods.

Learn more about the Food Innovation Research Lab