Marketing and Consumer Studies at Lang | Gordon S. Lang School of Business and Economics

Marketing and Consumer Studies at Lang

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Discover the latest in consumer behaviour and marketing research with the globally respected, cross-disciplinary Lang marketing faculty.

Our faculty use cross-disciplinary concepts from disciplines like psychology and statistics to examine issues relevant to today’s modern-marketers.

Students enrolled in our marketing and consumer studies programs explore topics like as big data, social media, digital marketing, consumer decision-making, brand management, co-creation, customer satisfaction, food and nutrition, consumer protection, and retailing. A relevant curriculum and cutting-edge research allows you to examine these areas both at the theoretical and applied levels.

Marketing Analytics Centre

The Marketing Analytics Centre facilitates research related to marketing analytics and consumer insights. The Centre's strategic objective is to engage academic and industry communities to foster leading-edge research and improve management practice on consumerism and marketing analytics. Located in the Department of Marketing and Consumer Studies, the centre hosts seminars and workshops to discuss relevant topics aligned with practitioner needs and assists in disseminating research findings in a timely fashion to those who can use them.

Part of the Department of Marketing and Consumer Studies

Chair: Tirtha Dhar
BComm Co-ordinator: Rob McLean
Graduate Co-ordinator: Vinay Kanetkar

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