
Lang business students help solve real-world problems in case competition featuring Labatt Brewing Company
Last week, Lang business students had the opportunity to pitch creative business solutions to executives from Labatt Brewing Company during a live virtual case competition. The competition is part of a fourth-year capstone course that challenges students to apply lessons learned in the classroom to real-world challenges facing companies.
This year, the Lang School partnered with Labatt to propose a variety of challenges the company may face, ranging from sustainability initiatives and engaging new consumer markets, to strong e-commerce strategies during a pandemic.