The claims marketers make to nudge consumers towards their products or services are carefully selected and highly scrutinized. In a new editorial by Lang marketing prof Dr. Tim Dewhirst titled "Interplay of food and tobacco product descriptors as health claims" published in the British medical journal Tobacco Control, describes the modern yet deceptive marketing approach that tobacco companies are beginning to use to promote their products as being a healthier alternatives.
News related to MCS News
UofG’s year-long Food Product Development course brings students from food and nutrition, food science, engineering and Lang Commerce to explore innovative food product development concepts.
Research by Dr. Jing Wan explores the topic of anthropomorphism - the act of attributing human characteristics to a brands and products.
New research by Lang marketing professor Dr. Yuanfang Lin provides a seemingly counter-intuitive framework for understanding innovation.
Seven Lang faculty from a variety of disciplines will receive funding from SSHRC and NSERC to kickstart new research projects.
Marketing prof Dr. Timothy Dewhirst analyzes what works and doesn't work with the new CFL's Edmonton Elks name and logo in a Toronto Star commentary.
University of Guelph’s Gordon S. Lang School of Business and Economics has joined the ranks of some of the world’s top business schools by achieving accreditation from the Association to Advance Collegiate Schools of Business International (AACSB).
Founded in 1916, AACSB is widely considered one of the world’s most prestigious accreditations, which fewer than 6% of the world's business schools have earned. It is also the largest business education network connecting students, educators, and businesses worldwide.
Marketing and consumer studies professor Dr. Sunghwan Yi explores the factors that contribute to excessive, panic buying during the COVID-19 lockdowns.
When the COVID-19 pandemic first brought the world to its knees in March 2020, incidents of panic buying began to make headlines around the globe. From Brazil to India, hygiene products and grocery staples flew off shelves in record time.
Applications are now open for the annual HeForShe gender equity scholarships, which total $12,500 across three student-based scholarships. The scholarships are in support of the United Nations’ HeForShe initiative and are funded by the Angel Gabriel Foundation and the Gordon S. Lang School of Business and Economics.