Featured Research | Gordon S. Lang School of Business and Economics

Featured Research

The long shadow of forced labour in Russia

It has been more than 60 years since the death of Joseph Stalin, but his rule over the former Soviet Union still casts a social and economic shadow on the lives of many Russians. Much of the geographic area spanned by contemporary Russia was first populated by Gulag prisoners. It was at the cost of many lives that communities, industries and their infrastructure were built in Siberia and the Russian Far East.


Sean Lyons investigates the complexities of the generational identity

Generational identity is not as easily or simply defined as one might think. According to research by professor Sean Lyons, Baby Boomers, Generation Xers and Millennials often share like values within their respective groups, but it is insufficient to paint so many people with the same brush based solely on their birth year. Lyons’s findings on within-generation variance form an updated and more complex picture of generational identity, information that could help managers gain a stronger understanding of their multi-generational teams.

Rethinking the price tag: Brent McKenzie researches electronic shelf labels

For most people, a trip to the grocery store is part of a weekly routine that has not changed much over time, even with the advent of technology that has effectively altered many other aspects of the shopping experience. That is not to say that technology has no place in the grocery store, though. Research from marketing and consumer studies professor Brent McKenzie is examining future possibilities for one very specific and important part of food retailing – the price tag.

Historical records explain current questions in big data research by Kris Inwood

Economics and history professor Kris Inwood describes himself as someone who likes to figure things out and discover why things happen. He says that “good research is like solving a jigsaw puzzle” and it is through big data research that he and his collaborators are assembling millions of pieces of historical information to help explain some of today’s most pressing questions about who we are and how we live.

Plate of colorful food and spices

Taste before you travel: Professor WooMi Jo investigates connection between ethnic cuisine and travel intentions

Tourists contemplate a range of factors when deciding where to travel, and one of the most important considerations is often how they perceive a destination, also known as destination image. Even without visiting a certain city or country, people base their opinions on what they see or hear and, according to School of Hospitality, Food and Tourism Management professor WooMi Jo, what they taste.

It pays to be green: Professor Avis Devine researches profitability of environmentally-friendly office properties

Recent research by Avis Devine has rental property owners seeing green, for two reasons. Her study, “Green Certification and Building Performance: Implications for Tangibles and Intangibles " co-authored by Nils Kok from Maastricht University in The Netherlands, shows that environmentally-friendly office properties are not only more sustainable, but can also demand higher rents and lower operating costs.

Trading places: Professor Nikola Gradojevic investigates the impact of private information on foreign exchange trading

All traders in the foreign exchange market have access to public information such as media reports and central bank communications to help drive their decisions. While there is an ever-present risk associated with transactions of any size, using public information alone is often not enough to place traders on the podium of profit, which means the use private information is often involved.

“It’s a great time to be a movie marketing researcher”: Q&A with marketing professor Tirtha Dhar

Tirtha Dhar researches food and movie marketing, but if you ask him what his job entails, he might tell you he solves puzzles for a living. Inspired by the rapidly changing marketing landscape that took place while he was a PhD student in the 1990s, he decided to focus his dissertation on the implications of competitions in marketing channels on social welfare. His quantitative research has since progressed to include a broad range of social issues and problems as they pertain to marketing in an effort to understand the complex decision-making processes of managers and consumers.

Resisting the urge to buy: Sunghwan Yi researches what drives compulsive and impulsive buyers

The holiday season is known for record-breaking retail sales as shoppers flock to stores to pick out perfect gifts for loved ones. With the promise of good deals on popular items endlessly lining the halls of shopping centres, many consumers are enticed to expand their budgets in order to take advantage of once-a-year bargains, but when the holiday season ends, how many of those goods are being used by their new owners?

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