
College obtains access to ‘Big Data’ in tourism and finance
Destination Canada, the University of Guelph, and the Travel and Tourism Research Association have announced a new two-year research agreement to support tourism researchers. The partnership includes both a funding component and an open tourism research database where University of Guelph researchers can access thousands of raw datasets, including over 52,000,000 data points about travellers’ perceptions of Canada, representing survey results from approximately 118,226 people surveyed from 2007-2013.