In this Q&A, Professor Trent Tucker speaks to his career transition, the success of Micro-Tyco and his crowdfunding initiative to bring Lego Serious Play to U of G.
The College of Business and Economics’ Centre for Business and Social Entrepreneurship (CBaSE) recently received a $400,000 grant from the On-Campus Entrepreneurship Activities program (OCEA).
Marketing and Consumer Studies professor Tanya Mark has been awarded the 2015 William R. Davidson Award from the Journal of Retailing. The award recognizes the best article published in each volume of the journal. The article, titled “Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time” was praised for its originality, technical competence and strong contribution to the theory and practice of marketing and retailing.
The award will be presented at the AMA Winter Conference in San Antonio, Texas later this month.
Economics professor and interim associate dean, research and graduate studies, Miana Plesca has received a grant from Ontario’s Pay Equity Office to study the gender wage gap. She is among one of three grant recipients of the new provincial Gender Wage Gap Grant Program.
Our Accounting Society recently hosted its first case competition, awarding four business students with a trip to the PricewaterhouseCoopers (PwC) headquarters in Toronto.
Creating a memorable and profitable Super Bowl ad is a complex undertaking that can come with great rewards. This year, 30 seconds of airtime will cost advertisers $4.5 million U.S. and it's a price many are willing to pay given the popularity of the game and its commercials.
According to Marketing and Consumer Studies professor Timothy Dewhirst, companies have taken many different approaches over the years, but there is still no winning formula for a successful ad. More and more companies also try to include their audiences before the big game.
Ken Miner, strategic advisor of TD Asset Management USA gave an engaging lecture to Evie Adomait’s third year Money, Credit and Financial Systems class on Monday January 26.
Our DECA U Guelph team made the College of Business and Economics proud at provincials last weekend.
What would you do with $1?
Last fall, students in professor Trent Tucker’s MGMT*1000 class worked to turn $1 loans into profitable businesses through the Micro-Tyco Business Challenge. Micro-Tyco, which is run by the WildHearts charity, is a global competition that invests the money raised by participants into micro-loans for entrepreneurs in developing countries.
