News

Creating a memorable and profitable Super Bowl ad is a complex undertaking that can come with great rewards. This year, 30 seconds of airtime will cost advertisers $4.5 million U.S. and it's a price many are willing to pay given the popularity of the game and its commercials.

According to Marketing and Consumer Studies professor Timothy Dewhirst, companies have taken many different approaches over the years, but there is still no winning formula for a successful ad. More and more companies also try to include their audiences before the big game.

Ken Miner, strategic advisor of TD Asset Management USA gave an engaging lecture to Evie Adomait’s third year Money, Credit and Financial Systems class on Monday January 26.

Our DECA U Guelph team made the College of Business and Economics proud at provincials last weekend. 

What would you do with $1?

Last fall, students in professor Trent Tucker’s MGMT*1000 class worked to turn $1 loans into profitable businesses through the Micro-Tyco Business Challenge. Micro-Tyco, which is run by the WildHearts charity, is a global competition that invests the money raised by participants into micro-loans for entrepreneurs in developing countries.

The College of Business and Economics, and the School of Hospitality, Food and Tourism Management (HFTM) regret to share that Thomas (Tom) F. Powers, former HFTM director, has passed away. Powers was the second director of the School from 1979 - 1987.

Tom's wife, Jo Marie was also a long standing faculty member in the School. Read full obituary

An increasing number of Canadians might be hitting the road for their summer vacations, according to School of Hospitality, Food and Tourism Management director Statia Elliot. In this report from Global News, Elliot speaks to the impact lower gas prices are expected to have on domestic tourism, noting that "three-quarters of what we call tourism is generated by our own Canadian travel ...".

University of Guelph commerce students are getting their hands dirty building sustainable business opportunities…with soap.

Choosing to attend the University of Guelph on an academic exchange from the University of Copenhagen helped transform Cathrine Osterberg's love of ice cream into a business opportunity. In 2012, Osterberg worked with food science professor and ice cream researcher Doug Goff, and also wrote a business plan for the Nicol Entrepreneurial Competition, giving her the tools to open her own ice cream shop - Osterberg Ice Cream - in Denmark.

During his research on dark tourism, Brent McKenzie has visited many different sites across Europe where death and suffering have occured and are defining parts of history. In this interview with Research Matters, McKenzie discusses the how these places and the events that took place are memorialized.