
China bound: Marketing and Consumer Studies students win trip to China with ESKA Water
Marketing and Consumer Studies students Justin Manarang, Sophie Arkell and Ronnel Santos will travel to China in April 2015 to conduct research on the expansion of ESKA Water into China. The students recently won the Bridges to International Practice live case competition as part of assistant professor Lianne Foti’s International Marketing class. Students spent the semester working with ESKA Water president and CEO Jim Delsnyder on creating marketing strategies for the company’s expansion.