History Grad Looks at Nationalism Through a Stylish Lens

She was looking for feminism, but what she found was fashion – fashion with a substantial dose of Canadian nationalism mixed in. Recent U of G history grad Elizabeth Gagnon chose to study fashion in Miss Chatelaine magazine for her master’s research project “Looking Good, Looking Canadian.” It’s a short history compared to the publication’s influential parent: Chatelaine magazine, which has been published since 1928, was the inspiration for launching Miss Chatelaine in 1965. “Miss Chatelaine was initially aimed at teens,” says Gagnon, who is currently working on a master’s degree in library and information science at Western University, “but by 1970 the target audience had shifted to young women in their 20s. In September 1979, the young Miss was rebranded as Flare: Canada’s Fashion Magazine.”
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