Dr. Andreas Boecker spoke on The Rutherford Show in Alberta on Dec. 29, 2010...

Dr. Andreas Boecker had a live telephone interview with the guest host Rob Breakenridge, on Wednesday, December 29th at 12:30 pm ET. They talked about food traceability in Canada and a movement growing to give consumers the ability to trace back the exact farm and path the food they are buying has followed. Will this marketing strategy work in Canada?