News | Gordon S. Lang School of Business and Economics


women holding a travel brochure

Improving destination marketing: New research aims to enhance the traditional tourism brochure

Need to know:

Brochures remain an important element in the marketing of tourism destinations across the world.

Researchers at U of G are using eye-tracking glasses to understand consumer behaviour and improve travel brochures.

Images are the most important element of a travel brochure to tourists, while ads make the brochure seem "less trustworthy."


University of Guelph student team, Dark Horse Developments

U of G BComm and BLA students sweep top two spots at Ryerson case competition

Two University of Guelph teams took home the top prizes at the 4th annual Ryerson “Expand your Empire” Case Competition in Toronto on Monday, February 26. 

The annual competition sees teams of students work together to solve a current real estate development issue. Teams were given a week to analyze, design and create the best-use development proposal, including financials, sustainable features, and market analysis.  

CBE faculty receive prestigious U of G research awards

Three faculty from the College of Business and Economics (CBE) have been named recipients of the University of Guelph’s research awards. These awards recognize excellence and innovation for researchers on the path to becoming world leaders, and whose success has already set them apart on the global stage. The awards are based on scholarly output, knowledge innovation and training of highly qualified personnel.

barista foaming coffee in cup

How does the minimum wage increase affect employers and employees?

Need to know:

Ontario's minimum wage increase may result in more layoffs, and those who manage to keep their jobs may be faced with bigger workloads.

Passing the extra cost onto consumers would help employers afford higher wages only if it’s implemented industry-wide

The amount of notice an employee receives before a layoff varies based on industry.

University of Guelph DECA U students

BComm students set U of G record at DECA U Provincials

A team of Bachelor of Commerce (BComm) students set a U of G record by winning 15 awards at the 2018 DECA U Provincial competition on January 19th. Facing stiff competition from other business schools across Ontario, the U of G delegation took home the third most awards at this year's event, more than double their totals from 2017.

DECA U recognized the U of G students for their outstanding performances in accounting, human resources management, travel management, and fashion and retail management.

left to right: Jonas Haertle, Lloyd Longfield, Julia Christensen Hughes, Gavin Armstrong

CBE named a PRME Champion School

The University of Guelph’s College of Business and Economics (CBE) has been named Champion of the United Nations initiative Principles for Responsible Management Education (PRME) for another two-year period. Over the next two years, CBE will continue to contribute to thought and action leadership on responsible management education in the context of the United Nations sustainable development agenda and will actively engage in the PRME Champions’ flagship project, “Mainstreaming the SDGs in PRME Institutions.” 

How does fast-food advertising affect children?

Need to know:

Children are not always capable of understanding between fact and fiction in advertising.

Restrictions to fast-food advertising in Quebec resulted in a significant drop in childhood obesity.

Francophone children have a lower recall rate and brand preference vs. Anglophone children in Quebec.

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