Andreas Boecker

After obtaining my MSc and PhD at Kiel University in Germany, I worked as a lecturer in the Department of Agricultural Policy and Market Research at the University of Giessen in Germany. In September 2005, my family and me moved to Canada where I joined the Department of Food, Agricultural and Resource Economics. My research interests are in three areas:

  • Novel food and agricultural technologies: Consumer perception, information search and decision making
  • Economics of traceability throughout the food and agricultural supply chain
  • Challenges and best practices in communication about novel technologies, in particular agricultural biotechnology
With regards to methodology, I primarily employ survey research and the in-depth case study approach.
Where possible, I like to involve undergraduate students in research projects in these areas, for example in conducting a media analysis of reports on GMO foods (foods containing genetically modified organisms). As undergraduate coordinator I am also in charge of the department's liaison activities, on and off campus to reach out to interested high school students, as well advising undergraduate students on academic matters, such as course selection and international exchanges. Please, click here for more information about the opportunities for undergraduate studies at FARE.

Academic History

1993 Dipl. Ing. agr. (MSc in Agricultural Economics), Kiel University, Germany
1996 Dr. sc. agr. (PhD in Agricultural and Food Economics), Kiel University, Germany

aboecker's picture

Associate Professor

ext. 53532
MCLN 322; Office hours: WED & FRI, 10:00 - 11:00 a.m.

Featured Publications

Papers published in refereed journals

Jenkins, A.E., Grygorczyk, A. & A. Boecker (2020). Science Communication: Synthesis of Research Findings and Practical Advice from Experienced Communicators. Journal of Extension, 58(4). https://joe.org/joe/2020august/tt6.php

Whittingham, N., A. boecker & A. Grygorczyk (2019). Personality traits, basic individual values and GMO risk perception of twitter users. Journal of Risk Research, 23(4).  https://doi.org/10.1080/13669877.2019.1591491

Micheels, E. & A. Boecker (2017). Competitive strategies among Ontario farms marketing direct to consumers. Agricultural and Food Economics, 5(10). https://doi.org/10.1186/s40100-017-0079-8.

Boecker, A. & Asioli, D. (2016).  Could there be unintended effects of government support for seafood traceability implementation on business planning? Results of a survey among Italian fishery businesses.   Journal of Fisheries Sciences, 10(3), 66-76.

Mirzaei, O., Micheels, E. T., & Boecker, A. (2016). Product and Marketing Innovation in Farm-Based Businesses: The Role of Entrepreneurial Orientation and Market Orientation. International Food and Agribusiness Management Review, 19 (2), 99-129.

Asioli, D., Boecker, A., & Canavari, M. (2014). On the linkages between traceability levels and expected and actual traceability costs and benefits in the Italian fishery supply chain. Food Control, 46, 10-17.

Lilavanichakul, A. and A. Boecker (2013): Consumer Acceptance of A New Traceability Technology: A Discrete Choice Application to Ontario Ginseng. International Food and Agribusiness Management Review, 16(4): 25-49.

Nocella, G., A. Boecker, L. Hubbard and R. Scarpa (2012). Eliciting consumer preferences for certified animal-friendly foods: Can elements of the theory of planned behavior improve choice experiment analysis? Psychology & Marketing. 29 (11): 850-868.

Hailu, G., Boecker, A., Henson, S., Cranfield, J. (2009): Consumer Valuation of Functional Foods and Nutraceuticals in Canada: A Conjoint Study Using Probiotics. Appetite, 52 (2): 257-265.

Boecker, A., Hartl, J., Nocella, G. (2008): How Different are GM Food Accepters and Rejecters Really? A Means-end Chains Application to Yogurt in Germany.  Food Quality and Preference, 19(4): 383-394.

Boecker, A. (2002): Consumer response to a food safety incident: Exploring the role of supplier differentiation in an experimental study. European Review of Agricultural Economics, 29: 29-50.

Boecker, A., C.-H. Hanf (2000): Confidence lost and –partially- regained: Consumers' response to food scares. Journal of Economic Behavior and Organization, 43: 471-485.


Books and monographs

Boecker, A. Herrmann, R., Gast, M., Seidemann, J. (2004): Qualität von Nahrungsmitteln - Grundkonzepte, Kriterien, Handlungsmöglichkeiten (Food Quality - Basic Considerations, Criteria, and Options for Action). Frankfurt: Lang. 


Chapters in books

Boecker, A. (2007): 4. Kapitel:  Marktlehre und Marketing - vom Wert der Lebensmittel und landwirtschaftlichen Erzeugnisse (Chapter 4: Market Research and Marketing - Valuing Food and Agricultural Products). In: Besschaposchnikowa, L. (ed.): Agrarwirtschaft - Ein berufsbezogenes Deutschlehrbuch (Agribusiness - a vocational German text book). Pensa, Russia.

Hanf, C.-H., A. Boecker (2002): Is European Consumers' Refusal of GM Food a Serious Obstacle or a Transient Fashion? In Santanielli V., Evenson, R.E., Zilberman. D. (ed.): Market Development for Genetically Modified Foods. CABI Publishing: Oxon.