mvonmass's picture

Mike von Massow

Associate Professor
Phone: ext. 56347
Office: Room 305, JD MacLachlan Building


Structure and Performance of Food Value Chains, Economics of food demand - both restaurant and retail, Management Science/Operations, Pricing Strategy



Mike is interested in how people think about food with recent work focusing on animal welfare and antibiotic use.  He is also active in the interdisciplinary Guelph Food Waste Research Project with Dr Kate Parizeau and Dr Ralph Martin and the University of Guelph Sustainable Restaurant Project with Professor Bruce McAdams. Mike's research also considers the structure and performance of food value chains as they evolve in response to changing consumer preferences and other factors.

Mike joined FARE in the summer of 2016 after a period in the College of Business and Economics.  He joined the University of Guelph in 2010 upon completing his PhD.  He worked in a variety of operations and marketing roles in the agri-food industry before going back into academic life and beginning his Doctoral studies in pricing strategy.  He also spent time working as a management consultant and policy researcher.  His industry experience informs both his teaching and his research program.

Mike speaks frequently about food waste, animal welfare and other research projects.  He has written for the Globe and Mail and other publications and is often quoted on radio and in the media.   As a frequent blogger with a strong presence on broadcast, print and social media, Mike helps contribute to the Department’s on-going efforts to mobilize research in a manner that helps to inform public policy and private strategy.

Mike is a member of the steering committee for the Campbell Centre for the Study of Animal Welfare. 

twitter: @mikevonmassow

Personal blog -

Food Waste blog -

Restaurant blog -


PhD, Management Science, DeGroote School of Business, McMaster University
MSc, Food Agriculture and Resource Economics, University of Guelph
BSc, Food Agriculture and Resource Economics, University of Guelph
BA, Economics and Geography, University of Manitoba

Teaching Interests:

Mike has taught a variety of undergraduate and graduate courses including operations management, supply chain management and revenue management. He currently teaches operations to undergraduates and pricing strategy in the MBA program. mike also teaches strategic management.

Select Publications:

Thomas Francois, K., von Massow, M., & Joppe, M. (2016).  Strengthening farmers–hotel supply chain relationships: a service management approach.   Tourism Planning & Development.


McAdams, B. & von Massow, M. (2015).  A Fork in the Road at Foreign Affair Winery.   Journal of Hospitality and Tourism Cases, 5 (5).



Charlebois, S., Amy, C., & von Massow, M. (2015).  "Back of house" – focused study on food waste in fine dining: the case of Delish restaurants.   International Journal of Culture, Tourism and Hospitality Research.



Gohary, K., Overton, M., von Massow, M., Leblanc, S., Lissemore, K., Todd Duffield. (2015).  Economic Value of Ionophores and Propylene Glycol to Prevent Disease and Treat Ketosis in Canada.   Canadian Veterinary Journal.



Roche, S., Jones-Bilton, A., Meehan, M., von Massow, M., & Kelton, D. (2015).  Evaluating the effect of Focus Farms on Ontario dairy producers' knowledge, attitudes, and behavior toward control of Johne's disease.   Journal of Dairy Science.



von Massow, M. & McAdams, B. (2015).  Table Scraps: An Evaluation of Plate Waste in Restaurants.   Journal of Foodservice Business Research.



Gohary, K., Overton, M., von Massow, M., Leblanc, S., & Duffield, T. (2015).  The Cost of a Case of Subclinical Ketosis in Canadian Dairy Herds.   Canadian Veterinary Journal.





Gohary, K., Leblanc, S., Lissemore, K., Michael, O., Von Massow, M.,mDuffield, T., (2014).  Effect of Pre-partum Recombinant Bovine Somatotropin Administration on Health and Performance of Lactating Dairy Cows.   Journal of Dairy Science.



Charlebois, S., von Massow, M., & Pinto, W. (2014).  Food Recalls & Risk Perception: An Exploratory Case Of The XL Foods and the Biggest Food Recall in Canadian History.   Journal of Food Products Marketing.





von Massow, M. & Canbolat, M. (2013).  A Strategic Decision Framework for a Value Added Supply Chain.   International Journal of Production Research, 52 (7). 
Specia Issue on supply chain management



von Massow, M. & Hassini, E. (2013).  Pricing strategy in the presence of reference prices with thresholds.   Problems and Perspectives in Management, 12 (4).  



Flaherty, J. & von Massow, M. (2013).  Mixing Business with Science: Graduate student perceptions of a pilot interdisciplinary course.   Transformative Dialogues: A teaching and learning journal, 6 (3).  



Canbolat, M. & von Massow, M. (2011).  Locating emergency facilities with random demand for risk minimization.   Expert Systems with Applications, 38 (8), 10099-10106.



von Massow, M. & Hassini, E. (2010).  The Impact of Supplier Numbers and Bid Decrements on Reverse Auction Outcomes.   International Journal of Operational Research, 9 (4), 355-371.



von Massow, M. & Canbolat, M. (2010).  Fareplay: An Examination of Taxicab Drivers' Response to Dispatch Policy.   Expert Systems with Applications, 37 (3), 2451-2458.



Canbolat, M. & von Massow, M. (2009).  Planar Maximal Covering with Ellipses.   Computers and Industrial Engineering, 57 (1), 201-208.


Research Interests:

Retail and restaurant food demand, supply chain management, value chain structure and performance, pricing, sports economics, food waste, animal welfare