Mike von Massow

Mike is interested in how people think about food with recent work focusing on labeling, novel food products, animal welfare and antibiotic use.  He is also active in the interdisciplinary Guelph Food Waste Research Project with Dr Kate Parizeau.  Mike's research also considers the structure and performance of food value chains as they evolve in response to changing consumer preferences and other factors.

Mike joined FARE in the summer of 2016 after a period in the College of Business and Economics.  He joined the University of Guelph in 2010 upon completing his PhD.  He worked in a variety of operations and marketing roles in the agri-food industry before going back into academic life and beginning his Doctoral studies in pricing strategy.  He also spent time working as a management consultant and policy researcher.  His industry experience informs both his teaching and his research program.

Mike speaks frequently about food waste, animal welfare and other research projects.  He has written for the Globe and Mail and other publications and is often quoted on radio and in the media.   As a frequent blogger with a strong presence on broadcast, print and social media, Mike helps contribute to the Department’s on-going efforts to mobilize research in a manner that helps to inform public policy and private strategy.  Mike has also introduced his FoodFocus Podcast to discuss issues of interest in the food space.

Mike is a member of the steering committee for the Campbell Centre for the Study of Animal Welfare. 

twitter: @mikevonmassow

Personal blog -

Podcast - - also available on iTunes, Spotify, and other podcast platforms.



“Meet the Profs” video is available here:

Animal Welfare

Food Waste

Other Food

Academic History

PhD, Management Science, DeGroote School of Business, McMaster University
MSc, Food Agriculture and Resource Economics, University of Guelph
BSc, Food Agriculture and Resource Economics, University of Guelph
BA, Economics and Geography, University of Manitoba

mvonmass's picture


ext. 56347
MCLN 305

Research Impact

Retail and restaurant food demand, supply chain management, value chain structure and performance, pricing, sports economics, food waste, animal welfare

Featured Publications

von Massow, M., Parizeau, K., Gallant, M., Wickson, M., Haines, J., Ma, D. W. L., . . . Duncan, A. M. (2019). Valuing the Multiple Impacts of Household Food Waste. Frontiers in Nutrition, 6(143). doi:10.3389/fnut.2019.00143

S.M. Roche, M. Von Massow, D. Renaud, D.A. Shock, A. Jones-Bitton, D.F. Kelton,  (2019) Cost-benefit of implementing a participatory extension model for improving on-farm adoption of Johne's disease control recommendations, Journal of Dairy Science, 2019.

McAdams, B., von Massow, M., Gallant, M., & Hayhoe, M.-A. (2019). A cross industry evaluation of food waste in restaurants. Journal of Foodservice Business Research, 22(5), 449-466. doi:10.1080/15378020.2019.1637220

DeLorenzo, A. , K. Parizeau, M. von Massow, (2019). Regulating Ontario’s circular economy through food waste legislation. Society and Business Review, 14(2), 200-216.  doi:10.1108/SBR-12-2017-0115

Jansen, T., Weersink, A., von Massow, M., & Poljak, Z. (2019). Assessing the Value of Antibiotics on Farms: Modeling the Impact of Antibiotics and Vaccines for Managing Lawsonia intracellularis in Hog Production. Frontiers in Veterinary Science, 6(364). doi:10.3389/fvets.2019.00364

Roche, S. M., Kelton, D. F., Meehan, M., Von Massow, M., & Jones-Bitton, A. (2019). Exploring dairy producer and veterinarian perceptions of barriers and motivators to adopting on-farm management practices for Johne's disease control in Ontario, Canada. Journal of Dairy Science, 102(5), 4476-4488. doi:

McAdams, B., von Massow, M., & Gallant, M. (2019). Food Waste and Quality of Life in Elderly Populations Living in Retirement Living Communities. Journal of Housing For the Elderly, 33(1), 72-84. doi:10.1080/02763893.2018.1451801

Thomas-Francois, K., Joppe, M., & von Massow, M. (2018). Improving Linkages Through a Service-oriented Local Farmers–Hotel Supply Chain—An Explanatory Case in Grenada. Tourism Planning & Development, 15(4), 398-418. doi:10.1080/21568316.2017.1338200

Weersink A., Probyn-Smith K., Von Massow M. (2018) The Canadian Craft Beer Sector. In: Garavaglia C., Swinnen J. (eds) Economic Perspectives on Craft Beer. Palgrave Macmillan, Cham

McAdams, B., & von Massow, M. (2017). Tipped out: How do gratuities affect restaurant operations? Journal of Foodservice Business Research, 20(4), 432-446. doi:10.1080/15378020.2016.1215760

Thomas-Francois, K., von Massow, M., & Joppe, M. (2017). Service-oriented, sustainable, local food value chain – A case study. Annals of Tourism Research, 65, 83-96. doi:

Weng, L., Weersink, A., Poljak, Z., de Lange, K., & von Massow, M. (2016). An economic evaluation of intervention strategies for Porcine Epidemic Diarrhea (PED). Preventive Veterinary Medicine, 134, 58-68. doi:

Thomas Francois, K., von Massow, M., & Joppe, M. (2016).  Strengthening farmers–hotel supply chain relationships: a service management approach.   Tourism Planning & Development.

McAdams, B. & von Massow, M. (2015).  A Fork in the Road at Foreign Affair Winery.   Journal of Hospitality and Tourism Cases, 5 (5).

Charlebois, S., Amy, C., & von Massow, M. (2015).  "Back of house" – focused study on food waste in fine dining: the case of Delish restaurants.   International Journal of Culture, Tourism and Hospitality Research.

Gohary, K., Overton, M., von Massow, M., Leblanc, S., Lissemore, K., Todd Duffield. (2015).  Economic Value of Ionophores and Propylene Glycol to Prevent Disease and Treat Ketosis in Canada.   Canadian Veterinary Journal.

Roche, S., Jones-Bilton, A., Meehan, M., von Massow, M., & Kelton, D. (2015).  Evaluating the effect of Focus Farms on Ontario dairy producers' knowledge, attitudes, and behavior toward control of Johne's disease.   Journal of Dairy Science.

von Massow, M. & McAdams, B. (2015).  Table Scraps: An Evaluation of Plate Waste in Restaurants.   Journal of Foodservice Business Research.

Gohary, K., Overton, M., von Massow, M., Leblanc, S., & Duffield, T. (2015).  The Cost of a Case of Subclinical Ketosis in Canadian Dairy Herds.   Canadian Veterinary Journal.

Charlebois, S. & von Massow, M. (2015).  The effectiveness of co-opetition in a live case study approach: Increasing knowledge of an industry while helping others in a competitive MBA classroom environment.   Journal of Applied Research in Higher Education.

Gohary, K., Leblanc, S., Lissemore, K., Michael, O., Von Massow, M.,mDuffield, T., (2014).  Effect of Pre-partum Recombinant Bovine Somatotropin Administration on Health and Performance of Lactating Dairy Cows.   Journal of Dairy Science.

Charlebois, S., von Massow, M., & Pinto, W. (2014).  Food Recalls & Risk Perception: An Exploratory Case Of The XL Foods and the Biggest Food Recall in Canadian History.   Journal of Food Products Marketing.

Parizeau, K., von Massow, M., & Martin, R. (2014).  Household-level Dynamics of Food Waste Production and Related Beliefs, Attitudes and Behaviours in Guelph, Ontario.   Waste Management.

von Massow, M. & Canbolat, M. (2013).  A Strategic Decision Framework for a Value Added Supply Chain.   International Journal of Production Research, 52 (7). 
Special Issue on supply chain management

von Massow, M. & Hassini, E. (2013).  Pricing strategy in the presence of reference prices with thresholds.   Problems and Perspectives in Management, 12 (4).  

Flaherty, J. & von Massow, M. (2013).  Mixing Business with Science: Graduate student perceptions of a pilot interdisciplinary course.   Transformative Dialogues: A teaching and learning journal, 6 (3).  

Canbolat, M. & von Massow, M. (2011).  Locating emergency facilities with random demand for risk minimization.   Expert Systems with Applications, 38 (8), 10099-10106.

von Massow, M. & Hassini, E. (2010).  The Impact of Supplier Numbers and Bid Decrements on Reverse Auction Outcomes.   International Journal of Operational Research, 9 (4), 355-371.

von Massow, M. & Canbolat, M. (2010).  Fareplay: An Examination of Taxicab Drivers' Response to Dispatch Policy.   Expert Systems with Applications, 37 (3), 2451-2458.

Canbolat, M. & von Massow, M. (2009).  Planar Maximal Covering with Ellipses.   Computers and Industrial Engineering, 57 (1), 201-208.