Vision, Mission, Strategic Goals, Beliefs & Values

Our Vision

To be Canada’s leading school, and amongst the world’s best, for education and research in Hospitality, Food and Tourism Management.

Our Mission

Leaders Developing Leaders

Strategic Goals

  •  Experiential Learning – placing an emphasis on the integration of experiential learning across flexible and comprehensive management development programs.
  •  Research that Counts – through the conduct and communication of research that integrates current and emerging industry issues and challenges.
  • Community Engagement – by actively working in partnership with industry on current and future learning development, outreach needs and opportunities.


We believe:

  • that student learning is our first priority.
  • in a collaborative and supportive environment.
  • in a constructive diversity of individuals and ideas.
  • that learning is a lifelong responsibility.
  • in excellence through high standards and continuous improvement.
  • in ethical and professional behaviour.
  • in scholarship that generates and disseminates knowledge.
  • in pro-active change.


The values of faculty and staff within the School of Hospitality, Food and Tourism Management are:

A student-oriented learning environment that promotes the fullest development of its students' abilities and talents by:

  1. setting high expectations;
  2. providing effective assessment and feedback;
  3. fostering cooperation.

The University's learning objectives as well as the professional competencies required for a management career in the hospitality and tourism industry.

The generation and dissemination of relevant research as it relates to the hospitality & tourism industries and management practices.

Close links with the hospitality industry. HFTM recognizes the industry's significant contribution to the School's development and acknowledges the School's responsibility to maintain an atmosphere of free and open debate with the industry on issues of mutual concern.

Quality in teaching, research and service activities.

A balanced, integrative and inter-disciplinary approach toward teaching, research and service activities.

An ethical responsibility to the University, the community, and the hospitality & tourism profession. This responsibility particularly pertains to matters concerning equality in the work and learning environment.

A collegial environment that is conducive to cooperation and scholarly debate, reevaluation of ideas and individual growth.

The contributions to the life of the School made by individual students, student councils and alumni.

The unique strengths and contributions of each faculty and staff member associated with the School and its programs; and the role of administrative systems in maximizing these strengths and the quality of these contributions.

Cooperation with other programs and units within the University and cooperation with other universities, especially those concerned with the hospitality/tourism industry and management-oriented education and research.