
How does nutrition labeling affect consumer behaviour?
From low-fat to fat-free, sugar-free to no sugar added, it’s easy to get confused by food labels. If you have trouble making healthy choices at the grocery store, a new food labeling system could help make grocery shopping easier.
Marketing and consumer studies professors Tirtha Dhar and Tanya Mark, along with Alison Duncan, a professor in the Department of Human Health and Nutritional Sciences, are working with a Canadian food retailer to study the effectiveness of the store’s point-based nutrition labeling system that ranks foods according to their nutritional value.