Tongzhe Li

Tongzhe's passion is to combine economic theory and behavioral approaches, such as field or laboratory experiments, to understand the economic and political context of a problem. Her current projects focus on innovation adoption and consumer behavior in an agri-food-environment context. In addition, she is deeply interested in studying social comparison and discrimination issues.


Related Links

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FARE Laboratory for Experimental and Applied Economics:

Personal Website

Academic History

Ph.D. Economics, Washington State Unviersity, 2011-2015

M.Sc. Agricultural Economics, A.E. Electrical Engineering

Before joining FARE, Tongzhe was postdoctoral researcher at the University of Delaware and then assistant professor in the Department of Economics at the University of Windsor.



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Associate Professor; Arrell Family Chair in Behavioural and Experimental Economics; Founding Director of FARE Laboratory for Experimental and Applied Economics

ext. 53332
MCLN 323

Featured Publications

Please visit for Tongzhe's research projects.