News

Two U of G marketing and consumer studies graduates were awarded Best Paper published in 2017 in the Canadian Journal of Administrative Sciences (CJAS) for their article on successful brand community.

The paper – The impact of sense of duty on brand community outcomes – focuses on what markers are essential for successful brand community, and how to validate the role of sense of duty toward the community. From a marketing perspective, this is important in order to understand the marketing levers that influence favourable behavioural outcomes.

Congratulations to U of G business alumnus Sid Grover on making the Ontario Hostelry Institute’s Top 30 Under 30!

The Top 30 Under 30 recipients are chosen based on their success in their current roles, as well as what each one brings to the industry through leadership opportunities, community involvement, industry development and/or mentoring.

After being away from school for 19 years, Dan Hogan enrolled in the MA Leadership program excited to pursue professional development. Towards the end, he graduated from the program with the confidence he needed in order to take risks and accept a new management position in healthcare. Now managing a team of 250 frontline healthcare professionals, Dan continues to see the importance of teamwork and continues to use the leadership strategies that he learned throughout the program.

Need to know:

A new business consulting course at the University of Guelph is taking learning outside the classroom to help the people of Campobello Island, New Brunswick, through community engagement and experiential learning.

One of the biggest issues facing the community of about 1,200 people is its geographic isolation. The island is accessible by ferry only four months of the year. To get there by land, visitors need to cross a bridge from Maine to the island.

This article was originally published on The Conversation, an independent and nonprofit source of news, analysis and commentary from academic experts. Disclosure information is available on the original site.

Bitcoin has been on a volatile ride in recent times, its value rising and falling like a kite caught in variable winds.

Fidelity Investments is helping a group of U of G business students discover the highs, lows and pressures of trading stocks, fixed income securities and equities through a generous gift to the Guelph Student Investment Council (GSIC) - a group of around 20 U of G finance and economics students.

DECA U Guelph had another successful year at DECA’s International Career Development Conference (ICDC) with two U of G business students bringing home multiple top awards at the competition in Washington DC over the weekend.

Held annually, the competition welcomes over 1,500 collegiate DECA members from multiple countries to compete in intense case competitions focused on marketing, finance, hospitality and management.

A team of U of G business students have been awarded one of 17 AIM2Flourish awards – a United Nation’s supported academic competition that celebrates real sustainable business innovations. The U of G students were chosen from 503 essay submissions from across the world.

Students are asked to submit essays to AIM2Flourish that best meet each of the UN’s 17 Sustainable Development Goals (SDG’s). AIM2Flourish identifies the essays that best communicate each of the 17 SDG’s.

Real estate and housing students wrapped up a successful semester of case competitions last month, hosting and competing at the University of Guelph Undergraduate Real Estate Case Competition in Toronto.

The competition was held at Deloitte’s head office on March 26th, and hosted 12 teams from across North America. Awards were available to teams placing in the top 4, as well as teams with the Best Financial Analysis, Best Sustainability Features, and Best Market Analysis.

U of G’s team – Pendulum Developments – placed second in the competition.