How brands seek to score with fans at World Cup
Marketing professor Dr. Timothy Dewhirst examines the idea of "ambush marketing" at the World Cup in a new Toronto Star Opinion commentary.
Marketing professor Dr. Timothy Dewhirst examines the idea of "ambush marketing" at the World Cup in a new Toronto Star Opinion commentary.
Alec Schaefer, BComm '25 is currently living in Vancouver, BC for his co-op placement at SynVest Asset Management. He says that the opportunities within his co-op placements have strengthened his self-confidence.
Challenging unconscious dichotomies in accounting was the focus of this year’s Qualitative Accounting Research Symposium, hosted by Lang’s Department of Management. Now in its 7th year, this conference brings researchers from across the world to discuss accounting practices in a social, political, and economic context.
Austin Armstrong (Lang BComm ’18), credits the learning and leadership development he got at Lang with helping him find success within Scotiabank’s wealth management division.
After a year that saw food prices soar higher than predicted, costs at the grocery store are expected to continue to increase even further in 2023 says Dr. Simon Somogyi and the authors of Canada's Food Price Report.
Marketing professor Dr. Timothy Dewhirst weighs in on Budweiser's sponsorship deal from FIFA in a new Toronto Star Opinion commentary.
Arlene Asika, a 3rd year Marketing Management Co-op student writes about moving from Nigeria to Canada.
New research from Dr. Sunghwan Yi found many gamblers ignore their limits if they’re having a stressful day filled with other temptations, even those who believe they have high self-discipline in other parts of their lives.
5 research projects, ranging from climate change to machine learning, will receive funding from the SSHRC Insight Development grants.
For Lana Elsheikha (BComm ’20), the confidence and skills she gained at Lang helped her to create her own path. After her co-op term, she kept in touch with her supervisors at Henkel and returned to the company upon graduation.