News

Last month, DECA U Guelph hosted the Ignite conference, their 2^nd annual invitational conference and case competition open to all University of Guelph students and beyond.

The conference had over 60 attendees from the University of Guelph and other schools across Ontario.

The Ignite Conference featured a panel discussion with local entrepreneurs, workshops from DECA U Ontario and Guelph Student Investment Council (GSIC), and a case competition.

The Lang School and U of G recognizes gender equity initiatives on campus and in the business community

Through $15,000 in awards and scholarships, the University of Guelph aims to support gender equity activities on campus and in the community. The awards are in support of the United Nation’s HeForShe initiative for men and people of all genders to stand in solidarity with women to create a bold, visible and united force for gender equity.

Lang business students had the opportunity to pitch their creative business solutions to industry representatives last week, as part of their fourth-year capstone course.

In the course, students were placed into teams and received a business challenge submitted by one of three industry partners: Loblaw Companies Limited, General Motors Canada, and PepsiCo.

The exercise wrapped up with last week’s poster competition, where students presented their final solutions to industry representatives from their organization.

Last week, Lang students from the Marketing Management Students’ Association (MMSA) hosted their first event of the year, which focused on breaking the status quo and redefining what a career in marketing looks like.

The event, Creative Connections, was a twist on the traditional workshop or networking night and welcomed more than 100 students from across Lang and other programs to hear from a panel of speakers about their perspectives on the marketing industry.

The International Institute for Sport Business and Leadership (IISBL) welcomed sport business leaders to campus last week for the second annual Think Tank, an event that brings together the Institute’s executive advisory board with student researchers, faculty and partners.

The IISBL is a global centre for research and teaching that bridges the gap between scholars and industry. The Institute launched last year through a collaboration between the Gordon S. Lang School of Business and Economics and the Department of Athletics at the University of Guelph.

As part of a fourth-year business course, Lang students were tasked with developing a 60-second pitch video to showcase their potential to prospective employers.