
Grad scores commercial success with athletic wear
Like millions of Canadian children, Jesse Kirshenbaum played hockey as a kid. But then he turned his love for the sport into a multimilliondollar sportswear company called Bardown. Named after a hockey puck that hits the crossbar of a net to score a goal, Bardown now sells merchandise in more than 300 stores across North America and Europe, including U of G’s Bookstore and Athletics department.