Entrepreneur pairs knowledge of food and wine

Posted on Wednesday, September 25th, 2013

Christine Fawcett discovered the key to success when she started her own business, Keystone Fine Wines. “I’m not just selling wine; it’s the business of wine,” she says, adding that her knowledge of food and wine combined with her business background allows her to work with a variety of clients in the hospitality industry.

After graduating from U of G with a bachelor of commerce degree in 1992, she took a sommelier program at George Brown College in Toronto and worked as a sales representative for several wine companies. In 2008, she was approached by a winery to start her own wine business. “They didn’t want to hire someone who worked directly for them; they wanted to hire a company,” says Fawcett. “I was in this situation where I’ve got this great opportunity and I’m going to take it. That’s how I ended up starting Keystone Fine Wines.”

One of the challenges of being an entrepreneur is that all of the responsibilities belong to her. “If you don’t do it, no one does,” she says. “Being a sole proprietor, I have to rely on myself for everything,” but being her own boss also gives her the flexibility to set her own schedule and pace, which allows her to spend more time with her family. “I think you’re harder on yourself than when you’re working for somebody else.”

atGuelph Story by Susan Bubak


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