Student Article Published on Hotel Branding
Third year HFTM co-op student, Aaron Laurie currently an intern with HVS Canada has published an article on hotel branding. The article discusses the concept of hotel brand revitalization – a hotel company’s initiatives aimed at re-positioning its brand. Brands that have recently undergone or are currently undergoing this brand process are reviewed.
Aaron Laurie, along with Professor Justin Taillon and Gina Yhip will be heading to the iHITA conference in Los Angeles this June, presenting a paper, "Leveraging sustainability certification to enhance profit in Canada's urban hotel markets".
HVS Report - Hotel Brand Revitalization - By Aaron Laurie