Professor William Murray Shares His Experience As Thinker in Residence With Hotel Zed

Posted on Tuesday, October 17th, 2023

head and shoulder photo taken outside with greenery in the background

Dr. William Murray, associate professor in the School of Hospitality, Food & Tourism Management, Gordon S. Lang School of Business and Economics, spoke to Hospitality Daily about his current research.

Professor Murray shared his experience as a ‘Thinker in Residence’ for one of Canada’s most innovative hotel brands – Hotel Zed. We hear his observations and insights on organizational culture, service and providing remarkable hospitality. 

“Culture is ubiquitous. We can have a weak culture or a strong culture, but there will never be no culture.”

Read the full Hospitality Daily Interview.

Listen to the Podcast Interview.

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