Serge Desmarais

Associate Vice President (Academic)
Applied Social Psychology
519-824-4120 x53880
University Centre

Accepting Graduate Students: 
Accepting New Experiential Learning Students: 

Please note that Dr. Desmarais will not be accepting honours thesis or graduate students in 2016-17 as he will be on leave.


My research examines the impact of gender norms on perceptions of justice, close relationship, sexuality and the use social media. My most recent research also focuses on matters related to teaching and learning in post-secondary education. 


Ph.D., Psychology (Social Psychology), University of Waterloo, 1993

Selected Publications

Anastasopoulos, V., & Desmarais, S. (2015). By Name, by Deed, or by Manner?Identifying the Source of the Feminist Stigma. Journal of Applied Social Psychology, 45(4), 226–242.

Muise, A., Christofides, E., & Desmarais, S. (2014). “Creeping” or just information seeking? Gender and response to jealousy triggers on Facebook. Personal Relationships, 21(1), 35-50.

Mancuso, M., & Desmarais, S. (2014). Transforming the First-year Curriculum. The Global Journal of Guidance and Counselling, 4(1), 13-18.

Christofides, E., Muise, A., & Desmarais, S. (2012). Risky Disclosures on Facebook: The Effect of Having a Bad Experience on Online Behavior. Journal of Adolescence, 27(6), 714-731.

Christofides, E., Muise, A., & Desmarais, S. (2012). Hey mom, what’s on your Facebook? Comparing Facebook disclosure and privacy in adolescents and adults. Social Psychological and Personality Science, 3(1), 48-54.

Alksnis, C., Desmarais, S., & Curtis, J. E. (2008). Workforce Segregation and the Gender Wage Gap: Is “Women’s” Work Valued as Highly as “Men’s”? Journal of Applied Social Psychology, 38(6), 1416-1441.

Desmarais, S., & Curtis, J. E. (1997).  Gender and perceived pay entitlement: Testing for effects of experience with income. Journal of Personality and Social Psychology, 72(1),141-150.